A discussion about the process, steps and options of starting a new business

I've been very busy this week, building out my space and moving into it.  I finally opened for business today, and had a whopping $9.98 in total sales.

Uh-oh.  Am I nervous?  Am I suffering pangs of buyer's remorse?  Am I afraid that I won't make enough money to pay the rent?  Yes to all of the above.

Am I determined to make this work?  A resounding YES.

Although I've spoken to other vendors in the mall, and they say they don't do their own advertising, relying solely on the mall's ads, I am going to advertise as I had planned.  I am very close to one of the mall entrances, so it would be very easy for someone to go to the mall solely for the purpose of visiting my shop.

I also need to get my web presence finalized and direct some effort into building that part of my business, because I have a targeted market segment there.

I don't know what I expected.  I knew I wouldn't be in the black right away.  It's way too soon for me to get discouraged.  I just need to continue focusing, and follow through with the steps in my business plan.