BizCradle: June 2006 Archives

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Jun30	YAHOO! update Cathi Kent June 30, 2006 Know More: Customer Service It's ironic that I should (finally) receive YAHOO's "response" to my customer service complaint during a week that I'm thinking a lot about customer service. At least I know who I don't want to be like. You will recall that I sent the original complaint on June 8th. On June 22nd, I finally received a two-line email from a customer-service representative. It said "We do not have enough information to answer your question. Can you please be more specific?" Are they kidding me????? How much more specific could I have been? So, I replied, sending the same email again. Today I received this response, which means totally NOTHING and was probably pulled from a letter-database using a search for "local listing". It's obvious that the person wrote to me doesn't even understand why I wrote to YAHOO in the first place. Continue Reading Posted at 2:35 PM \| Permalink \| Comments
Jun30	Customer Strategies - Part Three Cathi Kent June 30, 2006 There is one thing I can do better than any big store in town, and that is give excellent and highly personalized customer service. When a repeat customer comes in, I recognize them. I remember their favorite pieces. I can call or... Continue Reading Posted at 12:16 PM \| Permalink \| Comments
Jun28	Customer Strategies - Part Two Cathi Kent June 28, 2006 Get to know your customer. This topic actually follows up well to Tim's comment on yesterday's discussion. At RetailWire.com (you may have to register to read), retailers can answer 5 simple questions which will give them an idea of how... Continue Reading Posted at 8:59 AM \| Permalink \| Comments
Jun27	Customer Strategies, Part One Cathi Kent June 27, 2006 You can't sell anything if you don't have someone to sell it to, so it is important to bring people in the door. Of course advertising is one way to help your customers find you, but what else can you... Continue Reading Posted at 5:23 PM \| Permalink \| Comments
Jun26	The price game Cathi Kent June 26, 2006 I never imagined that how to price my inventory would become such a complicated process. Before I opened the store, I had it all worked out. I made up a formula and planned to use it equally on all of my... Continue Reading Posted at 11:06 AM \| Permalink \| Comments
Jun22	Web marketing and SEO Cathi Kent June 22, 2006 So, now I have a website. That isn't enough though. Contrary to what some people may believe, you don't just put up a website and start getting orders immediately. It has to be marketed, just like any other business. I have... Continue Reading Posted at 11:53 AM \| Permalink \| Comments
Jun21	Close your eyes and hit enter Cathi Kent June 21, 2006 Finally my website is open for business! I still have some tweaking to do, and I can see that taking care of this baby is going to be a never-ending job, but at least it's at a point where it is... Continue Reading Posted at 7:38 PM \| Permalink \| Comments
Jun17	Early YAHOO! results Cathi Kent June 17, 2006 One very nice thing about my YAHOO! local listing is that I'm able to view reports. I can see how many people viewed my ad, how many clicked on it, and whether they clicked for directions or information, and how many... Continue Reading Posted at 11:46 AM \| Permalink \| Comments
Jun16	Changing spaces Cathi Kent June 16, 2006 I know some of you will say changing locations is bad for business, but I did it anyway. A space became available in a well-trafficked area of the mall, on a main aisle not too far from the food court.... Continue Reading Posted at 12:02 PM \| Permalink \| Comments
Jun 9	Windows Vista Cathi Kent June 9, 2006 I'm a big proponent of the "if it's not broke, don't fix it" school of thought, and Windows XP works just fine for me. So why do I want Windows Vista so badly? Well, I like being on the cutting... Continue Reading Posted at 7:01 AM \| Permalink \| Comments
Jun 8	YAHOO! update Cathi Kent June 8, 2006 It's been one month since I signed up for YAHOO local listings....or thought I did. I went online today to make an edit to my YAHOO-supplied website, and began a customer service nightmare. I was very surprised, because I had... Continue Reading Posted at 8:25 PM \| Permalink \| Comments
Jun 7	An e-commerce review Cathi Kent June 7, 2006 Now that I've been tinkering with my website, and thus my online shopping cart, for a few months, I feel ready to give a review of the shopping cart software that I've been using, osCommerce. I chose osCommerce for no... Continue Reading Posted at 10:59 AM \| Permalink \| Comments
Jun 2	Photo-editing software Cathi Kent June 2, 2006 Now that I'm in the final stages of readying my website (YAY!), I've been working a lot with photos in order to enter my products into the site. I'll come clean right now and tell you that I'm no Annie Leibowitz. ... Continue Reading Posted at 8:40 AM \| Permalink \| Comments

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