There is one thing I can do better than any big store in town, and that is give excellent and highly personalized customer service.
When a repeat customer comes in, I recognize them. I remember their favorite pieces. I can call or email someone (at their request, of course) when a piece that I think they'll like arrives. I have, on several occasions, hunted down "the perfect piece" after a customer described a look they were striving for.
Kelly Robertson offers four easy things that a small business can do to differentiate themselves from their competition, in the customer service area. Given that all other things are equal (price, quality, availability), it is customer service that will make the difference in where people shop.
As Kevin Stirtz puts it, talking about Customer Relationship Management, "[Companies] want a tool or an application or a system when all it takes is basic common sense. Treat your customers well, like people you want to do business with, and things work so much better."
Have a great 4th of July weekend everyone! See you Monday!
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