I received a phone call last night, from none other than a YAHOO! customer service representative. What a surprise! I'd given up on ever hearing from them.
Since there really wasn't anything that he had to fix for me, the rep and I just spent some time on the phone discussing the local listing service in general. He was friendly, knowledgable, and sincerely apologetic about the service that I received.
Though I don't consider this a valid excuse, he explained that the demand for the local listing service far exceeded YAHOO's projections. Because of this, they did not have enough staff trained to handle local listing calls properly. He did say that YAHOO is ramping up it's hiring and training to ensure that other customers don't have an experience like mine.
The rep shared wth me some of YAHOO's other target goals for the local listing service this year, and listened to my feedback about things that I liked or disliked as a user of the service. He said that my comments, and those of other advertisers, would be used to improve the service for both advertisers and local customers.
In the meantime, according to my reports on YAHOO, my ad has been shown 78 times in the first three weeks of July to people searching locally for handcrafts. So, if I project that to 100 impressions for July,at a monthly cost of $9.95, I am paying .10 cents for each targeted person who sees my ad.
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