« December 2006 | Main | February 2007 »

Jan15
Spend less to buy more

There was a post on Retailwire today regarding the bombardment of advertising that consumers are subjected to every day.  Ben Ball, SVP, Dechert-Hampe included the following as part of his comment on the article:

"It is cheaper and easier to buy thousands of "impressions" especially online, than it is to do the targeting work that enables delivery to a more select -- and interested -- audience."

Now isn't that the truth!  By putting advertisements anywhere you can, just advertising examplesbecause you can, you not only do a disservice to the consumer, but also to your own business.  By targeting everyone, you are actually targeting nobody at all.

Taking the time to do a little bit of research about your target audience will give you a bigger return on your advertising dollar every single time.  And it doesn't always mean spending more money.  In fact, when advertising on the internet, there is even a way that you can spend less money, and obtain a better click-to-conversion rate!

Continue Reading
Jan11
Starting a business in Canada?
During my web wandering, I found a site that has tons of useful information and links for those of you wanting to start a business in Canada.  The site is a service of the Canadian government, and can be accessed in... Continue Reading

« December 2006 | Main | February 2007 »

Advertise

Related Resources

Advertise Here

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

blogroll


business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

Know More Media - Entrepreneurs / Business Startup

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



BizCradle is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb