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Apr11
Love Disco? Baby, Here's a Business for You!

OK, it's not right for me.  Anyone who has ever seen me dance (and the list is very, very short...trust me) knows that disco isn't my thing.

But that's OK, because Heather Murphy has a little more vision (and probably better moves) than I do.

Murphy had her first child she looked forward to visiting the zoo, the children’s museum and other family friendly places. But she was concerned that the junk food, gift shops and merchandising were overly commercial for children. And while the kids-only activities were fun for her son Max, she would have also enjoyed a more “adult-relevant” experience. So Murphy created Baby Disco as a way for kids and big people to have fun together. She rented a local club for a Saturday afternoon, decorated it with balloons and equipped it with a bubble machine, diaper changing station, egg shakers, healthy treats, and a professional DJ to spin disco tunes. Two hundred people attended the first Baby Disco event.

Just over two years later, Baby Loves Disco has spread from Philadelphia to eighteen U.S. cities, and will soon head over to Europe to open in London, Manchester and Amsterdam. Parents can enjoy a glass of wine while their little ones nosh on crackers and string cheese. Local businesses provide parents with on site pampering including massages and facials. Baby Loves Disco hires local parents to organize the dance parties, gives them a share of the profits and helps them with their first event. Toys, giveaways, insurance, cleaning and food run between USD 2,000 to USD 4,000 per event, says co-founder Andy Hurwitz. Organizers keep expenses low by contracting with nightclubs, which are normally empty during the day, and offering them a percentage of ticket sales.

Is that a cool idea, or what!  It's also a good lesson for starting a business using someone else's building (in this case, empty night clubs) to launch your venture without forking out a lot of cash.  They're looking to expand, so visit their website and see if this one's got all the right moves for you.

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