That's what 20ltd is doing. Boy, are they!
This new business, based in the UK, is selling no more than 20 very exclusive items at a time. That is, they take one exclusive item, and sell 20 of them. And only 20 (or less, in some cases).
Goods currently on offer range from GBP 2,900 white buffalo horn sunglasses (edition of 10), to a GBP 9,000 hammock covered in cashmere and black fox fur (thankfully for black foxes, only 5 of those were made). All items are exclusive to 20ltd, and not sold anywhere else. As soon as a product is sold out, it's replaced by a new object of desire.
That's a cool business idea! Could you apply the same principles to your new business, or could you invent an entrepreneurial effort based on this same "exclusive" idea?
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