You might be surprised (even disappointed!) to learn how some of the best known businesses in the U.S. got their name. It just goes to show you that the name isn't nearly as important as the business - the product, the service, the people - behind the business.
Check out the origins of these business' names:
- Arby's is from the "R" and the "B" of its founders, the Raffel Brothers.
- Samsonite luggage was named for Samson of the Bible, known for his strength.
- George Eastman made up "Kodak," because he liked the way it began and ended with the "incisive" letter K.
- Baking soda giant Arm & Hammer was named for its founder, Armand Maccabee. "Maccabee" is a Hebrew name that means "hammer" in English.
- Kinko's is "Kinko's" because Kinko was founder Paul Orfalea's nickname in college (from his curly red hair).
» More On Coming Up With Your New Business Name from BizCradle
We posted some stories about how a few well known companies came up with their business name earlier today. It's amazing how random most of them were, and almost none of them were based on expensive marketing research.I just ran... [Read More]
Tracked on: May 7, 2007 2:29 PM | Permalink to Trackback