A discussion about the process, steps and options of starting a new business

I like cereal.  Seriously (I mean, "cereal"ously) - I really like cereal.  And I like Jerry Seinfeld.  And Jerry Seinfeld likes cereal, too. 

(Wait...where was I going with this?...Oh, that's right...)

Here's a business that Seinfeld would flip for: MyMuesli, a custom blend cereal outfit that's taking cereal lovers in Europe by storm.

Using a simple and user-friendly interface, customers build their own personal muesli. First, they pick a foundation (oats and other grains), then add fruits, nuts and seeds, and finally extras like organic gummi bears and alfalfa. Prices and quantities are tallied along the way (60 eurocents for 30 grams of chopped almonds, 40 cents for 45 grams of dried apricots, etc), and a 575 gram pack costs around EUR 5-9, depending on which ingredients are used. Shipping is extra.

Customers can name their mix, which is also assigned an ID that's printed on the muesli box. This makes it very easy to reorder a specific mix, or recommend it to friends. Those who aren't feeling creative can order one of the German start-up’s personal favourites, like tropical Copacabana Days, or Alte Freunde, a choc and nuts mix. Mymuesli only uses organic ingredients (which helps explain the hefty price tag), and offers exotic fruits like goji berries and sour cherries to spruce up the most important meal of the day.

There are a couple of "cereal restaurants" that have popped up around the country, but nothing like this. 

So, all you budding entrepreneurs, what do you say?!  Jerry and I are waiting...