A discussion about the process, steps and options of starting a new business

Our favorite marketing guru, Seth Godin, has a new book coming out called "The Dip: A Little Book That Teaches You When to Quit (And When to Stick)".

Entrepreneur Magazine has an interview with with Seth about his new book, where he gives some good advice to entrepreneurs who are trying to figure out what's worth gutting-out and when its time to throw in the towel.

Here's the link to the article, and here's a link to Seth's new blog about his new book.