Actually, that's something that isn't that far off from reality. Every film project, afterall, is it's own separate entrepreneurial effort. The goal is to build something strong using as many talented people as possible, and see the effects of those entrepreneurial efforts pay off for years and years to come. Most of the time, movies fail (just like most new businesses). Sometimes, however, movies are wildly successful.
Take Spiderman 3, the third flick in the Spiderman "franchise" that is opening to 
record box office returns and creating as much buzz as a movie could. Spiderman 3 is successful as a stand-alone business operation. But to understand why, you have to look at everything that the business team behind the effort has put into making it a success:
- Great people. Tobey Maguire and Kirsten Dunst have played the lead roles in the three movies with believability and passion. That's the first step in making a great movie. What about your venture? Do you have passionate people involved in it that believe in the project, your vision, and how you're going to get there?
- Great marketing. They're not just marketing the film. they're marketing anything and everything with the name "Spiderman" associated with it. Go to the grocery store, get a kids meal at your favorite drive thru, or look for some new children's clothes, and chances are you're going to be exposed to something related to Spiderman 3. How about your venture? Are you taking advantage of every cross-promotional tool that's available to you?
- Great idea. It all starts with a winning idea. There have been other super-hero movie remakes that have been big time flops because of the actors involved, or the plot, or the lack of really great marketing. A good idea for a business involves all three of those things, if you hope to make it successful.
As Spiderman 3 hype builds over the summer, look and see what you can take away from those lessons and apply it to your business venture.
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