A discussion about the process, steps and options of starting a new business

Today, as the much anticipated iPhone is launched, that headline would get a lot of attention. 

iPhones are going for between $500 and $600, which always generates interest in how to get a deal...how to beat the price...how to get a steal of a deal.

Why is that?  What is the internal piece of our brain that automatically looks for ways to get something for nothing?

I'll leave that for science to try and uncover.  As a business owner, however, there's a simple lesson in this: People always look for value they believe is out there, but is "hidden".

Part of the reason you read this link, I'm sure, is because of the headline I chose to use.  Getting an iPhone for "free" would be unheard of, especially today as Apple launches the much anticipated product.  Of course, you can't get one for free. 

But if you're in business, whether you sell phones or insurance policies, or cars, you can help your customers find ways to justify their purchase of your product or service through savings or more effective use of your time.  Thereby, finding a way for your product or service to be paid for over time through those savings.  In short, you could get it for "free".

How could your iPhone be "free"?  Expanded web tools that you can use to get more business more quickly...the ability to check e-mail on the road away from your business...the cool WiFi capabilities of the phone...the user friendly features that would seem to let you get things done faster while mobile on the web.

"Free" doesn't necessarily mean that it doesn't cost anything.  No matter what you're selling, its more important to help your customer see the value in buying your product or service in helping them justify the cost of whatever it is that you're marketing.