I love author Michael Masterson's insights and articles. Here is a great one on "persistence", which is a MUST for any serious entrepreneur:
...I attended a conference where about 200 would-be copywriters had assembled to learn more about the direct-mail business and make contacts. JT, the publisher of a large direct-mail company, invited the crowd to contact her if they wanted to try out for freelance positions."Of all the qualities that contribute to an accomplished life, none is more important than persistence. Intelligence, knowledge, connections, luck - they are all important ingredients in the stew of success, but persistence is the stock.
Here's a little story about persistence - or the lack thereof: A few years ago...
Shockingly, only eight of the 200 came up to her after her speech and signed up for the opportunity. Imagine that - 192 out of 200 were too busy, scared, lazy, or whatever to take advantage of the kind of career opportunity that comes only once or twice in a lifetime. The eight who did respond were asked to send JT writing samples. Only one person did!
Keep this story in mind the next time you feel you are competing against too many people."
Persistence in business is crucial. Never assume that the competition is too great, or too overwhelming. Fight and claw you way to the top.
Be persistent!
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