Business guru Michael Masterson had a great piece recently on the virtues of "ready, fire, aim" as told by legendary actor Dustin Hoffman. "Ready, fire, aim" is the principle of adjusting your plan of attack as events unfold, rather than relying on "perfect" information from the start:
Thirty years ago, actor Dustin Hoffman tried directing a film for the first time and failed. Now he is going to try again - but he's increased the challenge. He is going to write the screenplay, produce it, direct it, and star in it.
It's a big job, he admits, and he's already struggling with getting the screenplay right. "Everything starts with the page," he says. But he knows he shouldn't spend too much time trying to improve the script. "Warren Beatty told me, 'Don't wait until the script is perfect or you will never start shooting.'
That's a great lesson for the new entrepreneur: Business plans will take you only so far. After about two weeks, you'll probably discover that you're already drifting away from what you thought the business would be and making adjustments to your approach now that you're out of the planning stage and into the doing stage.
Comment Preview