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Aug30
iCar Rumors Show Why Business Partnerships Can Be Great Ideas

iCar 

No, that's not what it would really look like...

However, news is leaking today that Volkswagen (OTC:VLKAY) and Apple (NASDAQ:AAPL)are considering the development of the "iCar" (why settle for phones when you could manufacture and sell whole cars!)

Here's a sample of what's being reported on Forbes.com:

There are "scores of ideas," but few concrete plans at this point, Bode steve jobs icarsaid.

Market experts estimate that a compact car upgraded with Apple products would be of substantial interest to young target groups, according to German financial magazine Capital.

Apple already works with VW and other automakers to offer an integrated in-car hookup for iPods. A representative of Apple did not immediately return a phone call for comment on the potential "iCar."

Electronics, ranging from satellite navigation machines to cup warmers, are increasingly a selling point for automakers.

Do these two companies "need" to create a partnership like this?  No.  But by coming together, they realize that they can combine strengths and create an innovative, marketable product.

You can do the same things with your business.  Find companies in your area that you could combine with to create a unique product and/or service that will increase business and bring attention to you.

If it works for corporate giants, it can work for your small business as well!

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