A discussion about the process, steps and options of starting a new business

Author and business consultant David Cross understands the stress that a new business can bring to an entrepreneur.  Here are his thoughts on how to reduce that stress, and make your business a success:

"Business owners and entrepreneurs often feel overwhelmed at the start of a new venture. But breaking down that new venture into manageable chunks does more than just help diminish the feeling of being overwhelmed. A core principle of classic direct-response marketing is always to test ideas and concepts on a small scale before rolling out to the entire market. Sometimes, new ideas are just too unwieldy to test in their entirety. But by breaking an idea down into smaller, more "testable" chunks, you can quickly discover the best way to fully take it to market."