A great magazine for business professionals and entrepreneurs is Business 2.0 (which I usually end up picking up as a great read at airports I'm traveling through).
They had a great quote from Marc Benioff, the CEO of SalesForce.com. Here's what he had to say about reaching your market with a simple, understandable, and actionable marketing message:
"Is your product better than anyone else's - is it easier, more efficient, simpler? Can you explain to people how it's better? Can you position it correctly in their minds? That's what you're talking about - consciousness. When you talk about disruption, a market is just a group of people. Can you sell it, distribute it, get people to try it? Can you get it adopted? Then if you get that customer satisfaction, it starts all over again."
So simple, yet so tough, isn't it? But, still great advice.
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