Seth Godin says smart customers are better:
When you dumb stuff down, you know what you get?
Dumb customers.
And (I'm generalizing here) dumb customers don't spend as much, don't talk as much, don't blog as much, don't vote as much and don't evangelize as much. In other words, they're the worst ones to end up with.
I'll take the smart customers/readers/prospects every time, please.
All the time, Seth? I think dumb customers are essential sometimes, depending on what your business is. A few businesses that come to mind:
- Nigerian royalty looking for help in cashing obscenely large checks or collecting lottery winnings.
- Cigarette manufacturers.
- Payday loan stores.
- Professional wrestling.
The list could go on.
Think about all of the dumb stuff that people sell, and all the dumb people who buy it. Come on, Seth! We're talking about billions of dollars up for grabs! You don't want a little piece of that action?... 
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