A discussion about the process, steps and options of starting a new business

I highly recommend Michael Masterson's new business book, "Ready, Fire, Aim".  I'm about halfway through, and can already identify many great pieces of advice that I can apply to my business. 

Recently, in his daily newsletter from Early to Rise, he provided a segment from his new book that talks about the "superstars" that work for you, and how to get them to have the most impact in the growth of your business:

"Your goal should be to have only two kinds of employees: stars and superstars. Stars are workers who show up on time, ready to get going and enthusiastically put in a full day of work for you, always putting your customers' interests first. Superstars have all the good qualities of stars, but they also possess the rare ability to create corporate growth. 

Everyone who is answering your phones, configuring your data, making your products, handling customer problems, and processing and fulfilling orders should be a star employee. And everyone who is managing all those stars should be a star, too. 

The growth side of your business should be manned by superstars, for only superstars are capable of creating and marketing innovative ideas. You also need superstars to create and manage your profits. 

You won't find many stars and superstars in the job market. That's because they are already working happily for other people. You might be able to poach a few, but for the most part you will have to create your own. The way to create stars and superstars is by hiring their untrained counterparts: very good and great people. 

Very good people turn into stars, and great people turn into superstars, as long as you provide them with the training and mentoring they deserve."

Speaking from experience, superstars can make all the difference in how a small business grows and prospers.  This is great advice, and like I said earlier his book is a worthwhile read for business owners.