
Hillary Clinton's surprising New Hampshire primary win is a lesson for anyone operating a small business today, regardless of what you think of her politics.
In the face of a crisis, she pulled out a win:
- She kept a positive spin on the situation and never backed down, a great lesson for a new business...just keep taking the next step. And after that, another step.
- She used emotion to make her case. "Fake emotion"? Perhaps. When she actually managed to have tears while talking on Monday, many pundits said it was calculating and staged (personally, I didn't even know she still had tear ducts). But it got talked about, and I'm sure it swayed some to vote for her.
- She didn't listen to the "experts". The polls and even her own staff was hunkering down for a long night and expecting the worst. Are people around you pesimistic and negative about your new business? Don't listen to them.
In the interest of full disclosure, if Hillary Clinton actually becomes our President, it's going to be horrible for small business culture in the United States in my opinion (except for the fact that you may need to do three or four different things just to afford to live after paying your astronomical taxes she plans to impose).
BUT...you gotta give her credit for making a surprising come-back. There are some great lessons from her win in New Hampshire. Take a lead from her playbook and keep plugging away with building your small business.






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Tracked on: January 11, 2008 7:18 PM | Permalink to Trackback